![]() ![]() We dug through concessions data from AMC, Cinemark, and a number of other theater chains to compile rough averages of how much certain items cost. The movie concessions “racket”īefore we dive into the why, let’s take a quick look at just how much you’re overpaying for snacks at the movie theater. We set out to find an answer - and it took us right to the heart of a declining industry’s business model. The lawsuit was later dismissed, but it raised a question we’ve all asked: Why the hell are movie theater concessions so expensive? ![]() “I’m sorry, but you can go and get a bag of popcorn at any convenience store for next to nothing.” “He was taken for a ride,” Thompson’s lawyer, Kerry Korgan, told The Hustle. Then, he went home and sued AMC for charging “grossly excessive prices” on its snacks. ![]() Left with no alternative, Thompson indignantly bought a treat at an 800% markup. Inside, he encountered an atrocity we’re all familiar with: the movie theater concessions stand, with its $8 popcorn, $6 sodas, $5 candy bars. In March of 2012, Justin Thompson, a 20-year-old security technician from Livonia, Michigan, decided to go to the movies. Why is movie theater popcorn so expensive? This edition of The Hustle was brought to you by The Motley Fool… Your money-makin’ magicians. But it’s also the lifeblood of most movie theaters’ business model. ![]()
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